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affiliate marketing

It identifies areas of your business or website that could create some confusion or misinterpretation from your users and helps to protect the content and services you provide. The basic premise behind FTC endorsement disclosure requirements is that the advertiser cannot claim through an endorsement anything that cannot be claimed directly. Advertisers must have a reasonable basis and must be able to back up any specific claim made. Claiming extraordinary results by making a specific earnings or income claim that is not representative of the results achieved by a substantial number of consumers is deceptive.

  • Claiming extraordinary results by making a specific earnings or income claim that is not representative of the results achieved by a substantial number of consumers is deceptive.
  • As well as the link in the footer, they also place a disclaimer at the top of every post that has an affiliate link on the page.
  • Users may buy your program or product and expect the same results, but fall short on the effort.

The views and opinions contained in the testimonials belong solely to the individual user and do not reflect our views and opinions. Information is provided for general informational and educational purposes only and is not a substitute for professional advice. They have this phrase plus their disclaimer in their website footer, which means both the phrase and their disclaimer policy are visible on any page.

Disclaimer Generator for affiliates.

By stating clearly your rights to use copyrighted materials without permission, you’re notifying users and the owners of the materials that you’re aware that the law protects your actions. This will help prevent you from being barraged with legal actions like cease-and-desist letters and litigation. Having a disclaimer on your website warns users of the risk involved with using your products, services, or content, which will help set your website users’ expectations.


Taking this approach assures you meet FTC guidelines and avoid misleading users. This not only keeps you in regulatory compliance but also enhances your goodwill. In the United States, it is a reaction to Federal Trade Commission guidelines regarding truth in advertising. In 2000, when Internet advertising became wildly popular, the agency started discussing guidelines for online advertising. Here is an overview on Earnings Disclaimers including when and how to draft them. Don’t hide the disclaimer away on a separate page, such as the About Us page or the Terms & Conditions page of your website.

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Problogger seems happy to keep things simple with a short statement, and they don’t have a main affiliate disclaimer page. Although they don’t display this disclaimer on every web page, they do have a link in the footer to their main affiliate disclaimer. Not having an affiliate disclosure can get your affiliate marketing program accounts banned, and in rare cases, could result in a fine. Microchips website has a product disclaimer that outlines the necessary information so that their customers understand that the purchasing and using of the products is their own responsibility.

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They also enhance user experience by helping to navigate content and quickly access additional information on a… Make sure you write your disclaimers in clear, easy to read language and make the disclaimers easy to locate. If you have a separate disclaimer page, add a link to it to your website footer so it’s always available and somewhere where people know to look for important information. For example, you can add a small disclaimer to the beginning of every blog post you make, or on each individual product page for every product you sell.

Copyright Laws and Linking to Sources

However, they also go on to say that any payment will never influence the opinion and evaluations. The final paragraph reassures that they only recommend products they believe will help their reader base. I mean, they have the money to check things with lawyers and experts, so there’s a good chance what they do is fine.

This is important to protecting your business from being sued in a jurisdiction that does not have the same laws as your business. An affiliate disclaimer will typically indicate that while the information and advice provided by the entity in question are predominantly objective, there may be a degree of bias due to their money-making intent. A disclaimer is a statement that limits your liability and is usually found on websites or apps.

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Earnings Disclaimer.

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You may also include that the product specifications on your site were provided by the manufacturer. This protects you from any defects or inaccuracies in the product specifications. This clause ensures that anyone who relies on the information stated on your website and suffers harm due to it cannot hold you liable for their losses or injuries.

Each cash and cash equivalents’s success depends on his or her background, dedication, desire and motivation. The legal disclaimer is a must have for any website that deals in any legal subjects. You need to ensure that your users are aware that there is no lawyer-client relationship between the two of you. It should also be noted that the content provided is only for informational purposes. Your written and media content is owned by you, this is your intellectual property and as such you would want to include an intellectual property disclaimer.

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And so, they can’t use your content in a way that infringes on your copyright without your permission. Imagine a situation where anyone can visit your website, act on the information you share, and sue you if they suffer any harm because of it. Without these disclaimers, it would be challenging to run an online business successfully without being drowned by liability claims. If you run a legal website, you may need to include some important legal disclaimers to comply with various professional rules and ethics and protect yourself from liabilities or misconceptions.

client relationship

Links to other websites or content belonging to or originating from third parties or links to websites and features in banners or other advertising. Such external links are not investigated, monitored, or checked for accuracy, adequacy, validity, reliability, availability or completeness by us. Having a good disclaimer is vital to help protect your business from liability. This clause is important if your business provides a service or an opportunity for your clients to use certain equipment, such as a gym.


Any income or earnings statements are estimates of income potential only, and there is no assurance that your earnings will match the figures we present. Any income or earnings depicted are NOT to be interpreted as common, typical, expected, or normal for the average student. This particular result may be exceptional, and the variables that impact results are so numerous and sometimes uncontrollable, that FortuneBuilders makes no guarantees as to your income or earnings of any kind, at any time.

There can by no assurances that any prior successes, or past results, as to income earnings, can be used as an indication of your future success or results. In contrast, a website selling health and fitness products may not need to include a medical advice disclaimer or an affiliate disclaimer, but they’ll definitely need a product disclaimer. Disclaimers help ensure you are not responsible for the actions of others. By informing users that you work with third parties and you don’t make any guarantee as to the effectiveness or accuracy of their content, services, or products, you can ensure you won’t be liable for other people’s failings.

From time to time, the Company will refer to other products, services, coaches, consultants, and/or experts. Any such reference is not intended as an endorsement or statement that the information provided by the other party is accurate. It is your responsibility to conduct your own investigation and make your own determination about any such product, service, coach, consultant, and/or expert. Other states also condition, limit or restrict any earnings claims made in conjunction with offering any business opportunities . Of course, any untrue or misleading earnings or income claims are also deceptive under state deceptive practices statutes as well.

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It should also state that you do not assume any responsibility for any omissions or errors in the information you provide. Furthermore, you should include a disclaimer to protect yourself from any potential liabilities that may arise from the use of your product or service. However, all sellers and service providers are bound by certain national and international rules regarding minimum quality and safety levels for products and services offered. Therefore, a warranty disclaimer cannot be used to sidestep all responsibility on the part of the seller or service provider. The FTC requires that anyone taking part in an affiliate scheme publishes an acceptable affiliate disclaimer. At its core, an affiliate disclaimer is simply used to inform people that you are taking part in an affiliate program and stand to earn money by doing so.

The Health Insurance Portability and Accountability Act requires persons sending protected health information to US medical patients to include a confidentiality disclaimer. If you run a professional blog or have a professional service platform, you need to state that the content on your site is strictly for educational purposes and does not amount to professional advice. And, recently, the Federal Trade Commission’s division of consumer protection has expanded their requirements for those websites selling work-at-home and other money-making business opportunities. Your business can derive significant value from endorsements made by social media personalities, bloggers, and affiliate marketers.

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They display their affiliate disclosure at the top of every page that features a product review, and they also mention their third-party links in their privacy policy. However, some product websites will specify that you need to use their affiliate disclaimer or include a particular part of it. This article will show you 13 different affiliate disclosures from various sites monetizing with affiliate marketing. Affiliate disclosures are also an essential requirement if you want to earn from affiliate marketing.

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